Bikes for a better world

With increasing traffic congestion and pollution, cycling is fast emerging as the most viable means of commute in Bangalore city. Out client- bums on the saddle - wanted a campaign to promote urban cycling. Idea We took the simple, universal elements of the bicycle. Then we added a twist by adding a layer of graphics detailing that set the context for the headline. No special colours. No techniques. Just simple black and white. Result No clear stats. But visibly, the cycling community commuting to work by bike in Bangalore city is increasing day by day. The conversation around cycling is getting louder. Awards (2014) Adfest (Design Lotus) Finalist Olive Crown ( OOH ) Gold