MONOCHROMES

Fastrack is offering a curated monochromatic watch collection to Genz, who is always experimenting, exploring, and seeking for something new every day. When it comes to fashion, mixing and matching is the standard. However, the use of monochromes makes a statement. WHAT COLOUR ARE YOU TODAY? is a campaign statement that fits GenZ as well as the Brand POV. That reflects your don't care attitude, as you stand out in a single solid colour in a world that thrives on contrasts. We developed some intriguing monochromatic colour visuals that fit well with the watch colour and the notion of what colour are you today despite the protagonist's different moods. We also used the Key visual to develop various assets for social media and in-store creative.