Reflex 3.0

The need for fitness is universal, but Gen Z's approach to it is not. They live without preconceived rules, notions, or mindsets. To them, fitness is not limited to a specific location, time, or type of clothing. Fitness, according to Generation Z, begins whenever the mood and energy strike. So, in order to champion their way of doing things, even when it comes to working out, we created a film that encourages people all over the world to #StartAnywhere.

For the client presentation, I created a concept video that portrayed the core concept of #startanywhere. As a result, it was easier for the client to review and make a decision.

Campaign Key Visual

The goal is to create a product only KV that communicates the 10+ sport mode's key feature. An undefined design approach that combines technology, fashion, and art with the product at the centre of this imagery.

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