UNFORUS.COM

Vision of UN denim is focusing on moving humanity from fashion conscious to Conscious fashion - Green Pocket is the brand IP for UN which is a silent protest sign against fast-fashion culture to rescue the future. To stay true to the brand's vision, we have maintained a visual language that reflects the seriousness of the brand while also being fashionable. The photography treatment will remain raw, employing a daylight approach in crowded and busy streets. We depict the protagonist walking, wearing unconventional green pocket denim, along with a message against effect of fast-fashion. The film alternates between showcasing the product and incorporating stock footage, creating an overall gritty and grungy look that reflects the core message while maintaining a fashionable appeal.