Campaign Video
Denim Collections
Rarely do we have the opportunity to begin communication with the product itself. The concept is based on the fact that denim is an extension of ourselves. We are defined by our denim. We all personalise our denim to make them uniquely ours. Some rip it, doodle on it, slogan it, add patches to it, and the rest simply wear it. The concept is expanded by collaborating with various talents to express their own form of art, allowing the consumer to do more with the fastrack denim collection.
